Lead Generation & CRM Services
Turn strangers into leads. Turn leads into customers. Turn customers into raving fans.
Build the Backbone of Business Growth
Marketing is only as strong as the systems behind it. You can run the most eye-catching ads, create the most beautiful landing pages, and generate loads of traffic—but if you’re not converting leads into paying customers, you’re not growing.
That’s why Lead Generation and CRM (Customer Relationship Management) are essential pillars of any successful business. At VP Marketing, we help you capture more qualified leads, automate your sales funnels, and manage your entire customer journey—from first click to lifetime loyalty.
Whether you’re a startup that’s drowning in spreadsheets or a scaling business trying to unify your marketing, sales, and communication—our tailored CRM and automation systems give you the structure you need to thrive.
Why Lead Generation & CRM Are Game-Changers
You might be asking:
- “Why aren’t more of my leads converting?”
- “Why do we lose track of people after they reach out?”
- “Why does it feel like we’re working harder, not smarter?”
The truth is, most businesses don’t fail from lack of opportunity—they fail from lack of follow-up. Without a consistent lead capture system and an organized CRM strategy, leads fall through the cracks, revenue leaks, and opportunities are missed.
At VP Marketing, we help plug those gaps with a strategic combination of automated sales funnels, CRM tools, and personalized follow-up sequences—so every lead gets the right message at the right time.
What We Do: Lead Generation & CRM Services
We build efficient and scalable systems so your team can stop chasing leads and start closing them. Here’s what our service includes:
1. Funnel Creation & Automation
We create high-converting lead generation funnels tailored to your business. These funnels are designed to walk visitors step-by-step through your sales process, delivering value and prompting action.
Some of the funnels we design:
- Lead magnet downloads (eBooks, checklists, coupons)
- Webinar or event registration funnels
- Appointment booking funnels
- Quiz or survey-based lead capture
- Sales and checkout pages
Each funnel includes form integration, branded landing pages, and automated email/text follow-up to engage the lead instantly.
2. CRM Setup & Optimization
Your CRM should be the control center for your entire customer experience. Whether you’re starting from scratch or need help optimizing an existing system, we’ll help set up, clean, and scale your CRM.
We work with platforms like:
- GoHighLevel
- HubSpot
- Zoho CRM
- ActiveCampaign
- Salesforce
- Mailchimp + integrations
You’ll gain visibility on every contact, automate tedious tasks, track lead sources, and never forget to follow up again.
3. Email Marketing & Automation
Want your lead nurturing process to work even while you sleep? Our email marketing automations make that possible.
We build:
- Welcome email sequences
- Nurture series based on behaviors (opens, clicks, purchases)
- Re-engagement campaigns
- Drip sequences for lead warming
- Email broadcasts for promotions or updates
Each campaign is built to educate, build trust, and convert—turning cold leads into paying clients.
4. SMS & Text Follow-Ups
Text messaging gets some of the highest open rates in digital marketing. We integrate automated SMS follow-ups to confirm bookings, remind leads about calls, send event notifications, and drive engagement.
Example automations include:
- “Thanks for scheduling!” messages
- “We haven’t heard from you—ready to take the next step?”
- “Here’s your free guide—check your inbox for more details!”
These small messages build trust, reinforce brand value, and increase response rates significantly.
5. Lead Scoring, Segmentation & Pipeline Tracking
Not every lead is ready to buy today—and that’s okay. But with the right system, you’ll always know who’s warm, who’s hot, and who needs more nurturing.
We help you:
- Score leads based on behavior (email opens, form fills, clicks)
- Segment your contacts by interest, source, or funnel
- Track deals by stage in a visual pipeline
- Assign tasks or notifications to sales reps
This kind of automation brings clarity, accountability, and efficiency to your team’s workflow
6. Performance Analytics & Reporting
Data turns guesswork into growth. We build live dashboards that show:
- Lead sources and conversion rates
- Campaign ROI
- Funnel drop-off points
- Email and SMS performance metrics
- Lifetime value by lead source
With monthly reviews and insights, we refine your system to grow smarter over time.
How It Works: Our Process
Step 1: Audit & Discovery
- We start by analyzing your current lead capture process, CRM setup (if any), and sales flow. We map where leads come from, how they’re handled, and where you may be losing them.
Step 2: System Build out
- We build or rebuild your CRM and funnel system—integrating forms, automations, pipelines, and messaging. We test everything for functionality, deliverability, and usability.
Step 3: Launch & Training
- Your system goes live. We walk your team through how to use your dashboards, respond to leads, and make updates. You’ll also receive documentation and training videos for onboarding new staff.
Step 4: Monitor & Optimize
- After launch, we monitor campaign performance and user activity. We meet monthly to analyze metrics, adjust automations, and continuously improve.
IDEAL FOR…
Our Lead Generation & CRM services are perfect for:
- Service-based businesses like contractors, coaches, med spas, gyms, and agencies
- B2B companies that rely on a sales team or appointment-setting
- E-commerce brands looking to build segmented audiences and re-target cold traffic
- Franchises or multi-location businesses that need uniformity and visibility
- Startups looking to scale faster with fewer hands on deck
If you’ve searched online for customer acquisition for video production company or any variation of lead generation system, CRM setup, or sales automation tools, then this is for you.
Tools we work with
We’re tool-agnostic but platform-experienced. Depending on your tech stack and goals, we help you integrate:
- CRMs: GoHighLevel, HubSpot, Salesforce, Zoho
- Email: ActiveCampaign, Mailchimp, Constant Contact
- Forms & Scheduling: Calendly, JotForm, Typeform, Gravity Forms
- SMS & Calls: Twilio, JustCall, RingCentral
- Automation: Zapier, Make (Integromat), Pabbly
- Reporting: Google Data Studio, GoHighLevel dashboards
We make sure all your tools talk to each other—no more manual uploads or double entry
Real Results, Real Impact
“Before this, we had no idea who filled out our forms or if they were being contacted. Now, every lead is tracked, and we get updates as they move through the pipeline. It’s made our business more efficient—and profitable.”
Angela M., Local Med Spa Owner
“I used to manually email every lead. Now, they get a welcome series automatically, and I only step in when they’re ready to talk. Huge time saver and conversion booster.”
Rafael V., Business Consultant
Frequently Asked Questions
Q: Can I use my existing CRM?
A: Yes! We’ll audit and optimize your current platform—or recommend a better one if needed.
Q: Is this only for large businesses?
A: Not at all. Small and mid-sized businesses benefit most from automation—especially when teams are lean.
Q: How long does setup take?
A: Most systems go live within 2–4 weeks depending on complexity.
Q: Do you offer monthly CRM management?
A: Yes. We offer maintenance and performance tuning as part of our monthly growth packages.
What Sets VP Marketing Apart?
- Strategic Approach – We don’t just build systems; we build them to support revenue growth.
- Hands-On Service – We manage setup, testing, training, and optimization.
- Local Expertise – As a trusted El Paso-based agency, we know how to support businesses in our region.
- Flexible Packages – One-time setup, monthly support, or full management—we fit your budget and needs.
- Scalable Solutions – Start simple, scale as you grow.
Ready to Level Up?
Your marketing shouldn’t just drive traffic—it should drive sales. With our Lead Generation and CRM systems, you’ll close more deals, increase retention, and finally have a process that works for you, not against you.
Let VP Marketing build the system behind your success.